Data & Decision Making
Marketing Managed Services
Growth Systems Audit
Business Economics
Product & Service Innovation
Data Engineering
Technology Strategy
Technology Managed Services
Software Development
MVP & Prototyping
AI Engineering
Turning Business Data Into Better Decisions: 3× faster reporting
Reducing Manual Admin With Operational Automation: −62% admin hours
Rebuilding the Customer Journey for Higher Conversion: +41% conversion
Building a Growth System, Not Random Marketing: 2.7× marketing ROI
Modernising Legacy Processes Without Replacing Everything: −45% process time
Turning a Manual Service Into a Scalable Software Product: 8× throughput
AI Product Recommendation Prototype for Online Retail: +29% average order value
Building a Customer Portal for Better Service Delivery: −52% support tickets
AI-Powered Reporting and Insight Generation: 12 hrs/week saved
Managed Technology Support for a Scaling Ecommerce Business: 99.9% uptime
Data Platform for Public Sector Teams: −40% admin overhead

$63M+ client revenue generated with Web Lifter

Engineering better business outcomes.

We help established businesses eliminate operational inefficiencies, reduce costs, and scale through economically grounded technology solutions.

Trusted by established businesses

What we do

Four connected capabilities.

Consulting: diagnose before you build

We map workflows, quantify the commercial impact of the constraint, and design a prioritised roadmap. Investment goes to the highest-value problem first.

The latest thinking.

All resources

3 AUGUST 2026John O'Connor

What's New in AI: The Rules Switch On — 3 Aug

This week in AI news, the calendar mattered more than any model launch: the EU AI Act and California's transparency law both became enforceable on 2 August. DeepSeek shipped a cheap new model, Google scrapped its AI Studio app, and OpenAI and Anthropic backed a plan to pace frontier AI.

27 JULY 2026John O'Connor

What's New in AI: Opus 5 Lands, Rules Tighten — 27 Jul

Anthropic's Claude Opus 5 brought near-frontier intelligence at a lower price, Google shipped a cheaper, faster Gemini 3.6 Flash, and Microsoft deepened its grip on enterprise AI. Meanwhile Australia moved to make AI pay for its energy and the creative work it trains on, and the EU's big compliance deadline drew closer. Here's your plain-English roundup and why it matters for your business.

20 JULY 2026John O'Connor

What's New in AI: Bigger Models, Tougher Rules — 20 Jul

The models got bigger and cheaper while the rules got firmer this week. Google shipped its rebuilt Gemini 3.5 Pro and Moonshot released Kimi K3 — the largest open-weight model yet — while Australia stood up an Office of AI and Anthropic launched Claude for Teachers. Here's your plain-English roundup and why it matters for your business.

The problem

What does the constraint feel like from where you sit?

Technology Hub

Digital systems that keep working.

Websites, software, paid acquisition and managed services for businesses ready to make digital work harder.

Web Design & Development

Websites that make the right impression and support the way your business works.

Explore Software Development

Custom tools and integrations that remove friction from your operations.

Explore PPC Management

Disciplined paid acquisition management with clear reporting and ongoing optimisation.

Explore WL Managed Services

Ongoing technology and marketing support after launch.

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Explore the Technology Hub Talk to us about fit

Proof, not promises

The latest featured work.

50+

projects delivered

4.6×

average client ROI

94%

client retention

industries

Strength Sanctuary: Membership Growth Through Smarter Advertising. How a rebuilt Google Ads and Facebook Ads strategy helped Strength Sanctuary reduce lead costs, improve lead quality and grow its membership base by 165 members.

Read the case

What clients say

"We can't recommend Web Lifter highly enough … a digital partner who could understand our operations, connect the dots between marketing and backend systems, and deliver real results."

Steelmark

Manufacturing & ecommerce

Selective by design, we take on problems worth solving

What's the highest-value problem worth solving in your business?

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